Shoemaker, who competed for USA at the 2008 Beijing Olympic Games, is no stranger to the event, having competed in the inaugural GE Canary Wharf Triathlon last year, while Bishop makes his debut appearance at the iconic venue.
Both athletes join a selection of the world’s best elite triathletes as they take on a Super-Sprint eliminator in what promises to be a high-octane spectacle around the iconic Canary Wharf, London’s premier business and shopping district.
Through a series of fast-paced 30 minute heats, consisting of a 400m swim, 10km bike and 2km run, 50 starters will be cut to 20 finalists competing for the men’s and women’s titles.
Having taken the USA national sprint title last year, the format of the event is ideally suited to Shoemaker and the 29-year-old is determined to thrive in what will undoubtedly be a very atmospheric evening in the heart of Canary Wharf.
Shoemaker said: “I'm really looking forward to competing at the GE Canary Wharf Triathlon again. There are some events in the calendar that you really look forward to competing in, and this is one of them.
“The atmosphere is incredible and the level of athletes competing is exceptional. I'm feeling really good at the moment and I hope to show what good shape I'm in by putting in a performance to remember.
“Last year I had an amazing time and hope to race well again this year. There is a great field once again and it should be an exciting heat and final race again.”
Leeds University athlete Bishop, whose brother David is also an international triathlete at Loughborough University, is one of the UK’s brightest up-and-coming stars of triathlon, heightened greatly by his success in Beijing at the Under 23 World Championships, where he came third in a British clean sweep along with David McNamee
and winner Matt Sharp
Bishop has gone from strength to strength in the past two years and was named British Triathlon Male Junior Triathlete of the Year in 2010, and last year won the Super Series event in Windsor.
And the Derby-born starlet is keen to build on this growing reputation with a promising performance at Canary Wharf; something he hopes to achieve in front of a bustling crowd.
Bishop, who won his first race of the season at the Cremona ITU Sprint Triathlon European Cup, said: “I was really pleased to win my first race of the season and physically I’m feeling really good.
“I’m really excited about the GE Canary Wharf Triathlon as I’ve heard a lot of good things about it, least not from my brother who raced in it last year and said it was amazing.
“This year I really want to win the World Under 23 title and the European title and this will be a perfect race to fine-tune everything I’ve been working on over the winter.”
British terrestrial broadcaster Channel 4 has confirmed it will screen highlights of the race in two half hour specials, which will be available in high definition for the first time this year. Highlights for the women’s race will air on July 15 and on July 22 for the men’s race.