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AJ Bell World Triathlon Leeds

Be the first to know about the AJ Bell World Triathlon Leeds 2019 with event distances for everyone, from first-time triathletes through to Britain’s best age-groupers, along with spectator and volunteering opportunities.

Executive Team

The British Triathlon Federation Executive Team is listed below 

Name Position
Kay Simnett Chief Operating Officer
Brendan Purcell Director of Performance
Vacant Director of Events
Natalie Justice-Dearn Director of Delivery
Paul Graham Head of Customer Experience


Kay Simnett

Director of Finance and Business Operations

Kay Simnett took a step away from the corporate world and has worked in sport since 2007, joining British Triathlon in 2013.

An experienced member of the Senior Management Team focusing on a number of key areas, ensuring our Boards, Performance and Delivery teams are all supported by the provision of robust business enabling functions (e.g. Finance, IT, Compliance, HR, Facilities, Procurement, Governance, Legal). Ensuring the efficient, effective and successful delivery of all services to both British Triathlon and Triathlon England.

She is a Fellow of the Association of Chartered Certified Accountants (ACCA) and sits on the Board of Trustees of the Triathlon Trust.


Brendan Purcell

Director of Performance

Brendan has worked with elite sports programmes for over ten years and joined British Triathlon as the Performance Director in January 2013, where he is responsible for both the Olympic and Paralympic platforms.

He previously worked for the GB Canoe Sprint programme prior to the 2008 Olympic Games and at the London 2012 Olympics he led the coaching team that supported the successful medal-winning GB canoe sprint team. Brendan competed at World Championship level in the Men’s K4 canoeing for Australia and is a qualified physiotherapist.


Natalie Justice-Dearn

Director of Delivery

Natalie started her career in Sports Development in 1999 working for the Birmingham Football Association.

In 2010 she left her position as Football Development Manager to work for British Cycling. Natalie was the brainchild behind British Cycling’s successful Breeze programme until she started with British Triathlon as Director of Delivery in July 2015.

Natalie leads the delivery team that focus on growing and sustaining participation, coaching and volunteering as well as playing a fundamental role in ensuring the organisation continues to deliver against government outcomes for Sport and Physical Activity. Natalie is passionate about making sport accessible and plays a fundamental role in leading our Women in Triathlon agenda.


Paul Graham

Head of Customer Experience

Paul is a keen, yet steady, runner and completed his first marathon in October 2017. He took part in the sprint distance duathlon at Rockingham Circuit in November 2017 and now has his sights set on completing a triathlon.

Having worked in Equestrian NGB’s for 17 years, it’s no surprise that Paul’s sport of passion involves horses and he still competes at international level in Eventing. During down time, as an advanced open water diver, he can be found exploring the wonders of the world’s oceans. With sixteen god children between him and has partner, youth development in sport is important to Paul and he enjoys seeing children thrive and achieve in a sporting environment.

Overseeing Commercial, Marketing & Communications, Membership and Data Insights, Paul joined British Triathlon as Head of Customer Experience in April 2017.


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