The British Triathlon Federation Executive Team is listed below
|Andy Salmon||Chief Executive Officer|
|Kay Simnett||Chief Operating Officer|
|Justine Baynes||Director of Marketing and Communications|
|Mike Cavendish||Director of Performance|
|Ben Cummings||Director of Commercial and Major Events|
|Natalie Justice-Dearn||Director of Development|
Executive Team Profiles
Cheif Executive Officer
Andy joined British Triathlon in November 2017, having previously chaired Triathlon Scotland and was a Non-Executive member of the BTF board prior to being appointed CEO.
He has worked in Sport for 25 years in a variety of roles across event organisation, officiating, sports development, sponsorship, hospitality, governance and leadership.
He is passionate about people development and a keen sporting participant, albeit at a lowly level!
Chief Operating Officer
Kay Simnett took a step away from the corporate world and has worked in sport since 2007, she joined British Triathlon in 2013 having previously worked at British Swimming/Swim England.
An experienced member of the Executive Team focusing on a number of key areas, ensuring our Boards and Directorates are all supported by the provision of robust business enabling functions (e.g. Governance, Operations, IT, Compliance, Finance, Legal and People & Culture). Ensuring the efficient, effective and successful delivery of all services to both British Triathlon and Triathlon England.
She is a Fellow of the Association of Chartered Certified Accountants (ACCA) and as a Trustee on the Boards of Triathlon Trust and Cerebral Palsy Sport.
Director of Marketing and Communications
Justine joined British Triathlon in January 2019, having previously held the post of Director of Marketing and Communications at SSAFA, the Armed Forces charity.
Justine has over 20 years experience in marketing and communications, spanning the not for profit and corporate worlds. She spent a number of years working in the exciting world of advertising agencies early in her career and has a passion for developing and building brands.
Justine leads our marketing, communications and membership departments and is committed to ensuring that sport is open to everyone, at all levels, despite being spectacularly bad at most sports herself!
Director of Performance
Mike joined British Triathlon in September 2018, having worked in athletics since the 2008 Beijing Olympic/Paralympic Games.
With a background in physiology, Mike’s role in athletics was responsible for delivering Olympic and Paralympic World Class Programme strategy and operations through the London, Rio and early part of the Tokyo Cycles.
As Director of Performance, Mike leads a large Performance team of coaches, science/medicine practitioners and operational staff (encompassing both the Talent and Olympic/Paralympic World Class Programmes) with the ultimate aim of developing Elite triathletes who can be successful on the global stage. Mike will lead the Olympic and Paralympic Teams to Tokyo where British Triathletes hope to improve on their medal haul from Rio.
Director of Commercial and Major Events
Ben joined British Triathlon in September 2018 overseeing the commercial and major event portfolio.
Ben has spent his career working in sport across public affairs, community engagement, marketing, sponsorship and commercial development. He has extensive experience working for agencies, brands and governing bodies in the UK, Middle East, Far East and North America.
Ben has been involved with the ITU World Triathlon Series since 2012 both with leading sports marketing agencies, blue chip sponsors and rights holders.
He is passionate about endurance and multisport and the power of sport to benefit society and communities.
Director of Development
Natalie started her career in Sports Development in 1999 working for the Birmingham Football Association.
In 2010 she left her position as Football Development Manager to work for British Cycling. Natalie was the brainchild behind British Cycling’s successful Breeze programme until she started with British Triathlon as Director of Development in July 2015.
Natalie leads the development team that focus on growing and sustaining participation, coaching and volunteering as well as playing a fundamental role in ensuring the organisation continues to deliver against government outcomes for Sport and Physical Activity. Natalie is passionate about making sport accessible and plays a fundamental role in leading our Women in Triathlon agenda.