Meet the athletes

Want to find out more about the Great Britain Triathlon Team?

Get to know the 36 athletes on the UK Sport Lottery Funded World-Class Olympic and Paralympic Performance Programme.

Executive Team

The British Triathlon Federation Executive Team is listed below 

Name Position
Andy Salmon Chief Executive Officer
Justine Baynes Director of Marketing and Communications
Mike Cavendish Director of Performance
Ben Cummings Director of Commercial and Major Events
Natalie Justice-Dearn Director of Development
Anne Vinestock Director of Finance

Executive Team Profiles

Andy Salmon

Chief Executive Officer

Andy joined British Triathlon in November 2017, having previously chaired Triathlon Scotland and was a Non-Executive member of the BTF board prior to being appointed CEO.

He has worked in Sport for 25 years in a variety of roles across event organisation, officiating, sports development, sponsorship, hospitality, governance and leadership.

He is passionate about people development and a keen sporting participant, albeit at a lowly level!


Justine Baynes

Director of Marketing and Communications

Justine joined British Triathlon in January 2019, having previously held the post of Director of Marketing and Communications at SSAFA, the Armed Forces charity.

Justine has over 20 years experience in marketing and communications, spanning the not for profit and corporate worlds. She spent a number of years working in the exciting world of advertising agencies early in her career and has a passion for developing and building brands.

Justine leads our marketing, communications and membership departments and is committed to ensuring that sport is open to everyone, at all levels, despite being spectacularly bad at most sports herself!


Mike Cavendish

Director of Performance

Mike joined British Triathlon in September 2018, having worked in athletics since the 2008 Beijing Olympic/Paralympic Games.

With a background in physiology, Mike’s role in athletics was responsible for delivering Olympic and Paralympic World Class Programme strategy and operations through the London, Rio and early part of the Tokyo Cycles.

As Director of Performance, Mike leads a large Performance team of coaches, science/medicine practitioners and operational staff (encompassing both the Talent and Olympic/Paralympic World Class Programmes) with the ultimate aim of developing Elite triathletes who can be successful on the global stage. Mike will lead the Olympic and Paralympic Teams to Tokyo where British Triathletes hope to improve on their medal haul from Rio.


Natalie Justice-Dearn

Director of Development

Natalie started her career in Sports Development in 1999 working for the Birmingham Football Association.

In 2010 she left her position as Football Development Manager to work for British Cycling. Natalie was the brainchild behind British Cycling’s successful Breeze programme until she started with British Triathlon as Director of Development in July 2015.

Natalie leads the development team that focus on growing and sustaining participation, coaching and volunteering as well as playing a fundamental role in ensuring the organisation continues to deliver against government outcomes for Sport and Physical Activity. Natalie is passionate about making sport accessible and plays a fundamental role in leading our Women in Triathlon agenda.


Ben Cummings

Director of Commercial and Major Events

Ben joined British Triathlon in September 2018 overseeing the commercial and major event portfolio. 

Ben has spent his career working in sport across public affairs, community engagement, marketing, sponsorship and commercial development. He has extensive experience working for agencies, brands and governing bodies in the UK, Middle East, Far East and North America. 

Ben has been involved with the ITU World Triathlon Series since 2012 both with leading sports marketing agencies, blue chip sponsors and rights holders. 

He is passionate about endurance and multisport and the power of sport to benefit society and communities.


Anne Vinestock

Director of Finance

Anne joined British Triathlon in March 2018. She qualified with CIMA twenty years ago starting her career in Agriculture. She then moved to work in Shared Services across Europe, returning to the UK and the insurance industry, before completing her Corporate career in the Financial Services sector.

Despite being an enthusiastic volunteer at various Triathlon events she has still resisted the urge to don a wetsuit and prefers to be a professional supporter instead!


Thanks to our Partners

Join Us

And enjoy insurance benefits, race licensing and more...