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Home Nations launch identity refresh


The home nations have unveiled their new brand identities following British Triathlon’s brand refresh earlier this year.

The identity refresh aligns the home nations with the same dynamic style and component colours, supporting the sports’ ongoing growth with brand partnerships and major events over the coming years.

British Triathlon CEO, Andy Salmon said: “Having triathlon reflected in a consistent, strong way is a key part of our identity and I look forward to seeing the brand support our home nations and the sports growth across the UK.”

Ben Cummings, Director of Partnerships and External Affairs at British Triathlon, said: “This is another step forward in strengthening our identity within brand partnerships, media agreements and major events, while ensuring each home nation as a clear identity within that.

“With it being a Commonwealth Games year it’s a great opportunity to update our brand across the Home Nations.”

If you require access to the British Triathlon logo and assets please email Graham Jones, Design & Brand Manager,

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