Millions of women and girls have been inspired to get active by Sport England’s This Girl Can campaign and here at Triathlon England, we will continue to show our support.
2.8 million 14-40-year-old women who recognise the campaign say they’ve done some or more activity as a result, 1.6 million of whom say they’ve actually started exercising.
The findings, following new independent research, come one month after Sport England’s annual survey of the amount of sport and physical activity the nation does, known as the Active People Survey. It found that 148,700 more women were active for at least 30 minutes once a week, every week in the 12 months up to September 2015, compared to the 12 months up to March 2015.
Triathlon England has actively supported the campaign from its launch in 2015. It’s dedicated section within the official This Girl Can website achieved 2,471 hits last year and, of the 5000 GO TRI registrations received to date, 47% have been female.
Jenny Vincent, Triathlon England National Lead for Women’s Participation, said: “It has been a fantastic year for women’s participation in triathlon. With our targeted women’s participation project, we have captured insight on the number of females participating and involved in the sport, have raised the profile of triathlon amongst inactive females and have provided new participation opportunities for females to give our sport a try.
“The inspirational This Girl Can campaign sparked the sport to action in this area and I look forward to building on our success in 2016.”
Jennie Price, Sport England’s chief executive, said: “I’m very encouraged by these new figures, which back up the Active People results we saw last month. They show This Girl Can is not just being talked about, but is also changing behaviour.
“But the job is far from done. With a gender gap of 1.73 million fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport.”
The campaign doesn’t hold back in celebrating women exercising and playing sport. "Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are among the hard hitting lines used in the campaign to prompt a change in attitudes and help boost women’s confidence.
Other findings published today include:
- This Girl Can films have been viewed 37 million views on campaign’s YouTube and Facebook channels alone
- 540,000 women and girls have joined the ever growing This Girl Can social media community
- There has been 660,000 tweets using #ThisGirlCan
- The campaign has been talked about on social media every single day since it launched on 12 January 2015 - including Christmas and New Year’s Day.
- The campaign has been talked about in over 110 countries around the world
Sports Minister, Tracey Crouch, said:"Initiatives such as Sport England's This Girl Can are helping to change behaviour and encourage more women and girls to participate in sport.
“These figures paint a promising picture but we need to build upon this foundation.
To see how we’ve been supporting the This Girl Can campaign, please visit here.