Today (Friday 28 April), sees British Triathlon announce a four-year partnership with ROKA Sports, Inc, naming the Dallas-based performance multisport brand as the Official Swim Category Supplier.
In an agreement that extends through to 2020, the partnership grants ROKA exclusivity in numerous product categories including wetsuits, swim skins, swimwear, goggles and swim gear (including kickboards, pull buoys, resistance aids, and more).
Jack Buckner, CEO British Triathlon, said: “Our exciting partnership with ROKA is a fantastic opportunity to further support, inform and inspire triathletes to be the very best they can be.
“With the support of a company so dedicated to helping individuals exceed their limits, we can ensure British Triathlon Home Nation members have the best possible opportunity to achieve their own personal goals within the sport.
“We’re looking forward to what the next four years will bring with ROKA.”
Rob Canales, co-founder and CEO of ROKA, added: “We are thrilled to partner with British Triathlon.
“One of the driving principles of our company is to serve athletes through innovation, and we are excited to offer our latest collection of high-performance products to British Triathlon. It’s a tremendous honor to play a role in helping the world’s best athletes in their quest to perform to their full potential.”
ROKA Sports inc. adds to a growing catalogue of international brands now partnering with the National Governing Body. The company joins the likes of Beacon, Whole Earth Foods and Nirvana as an Official Supplier. For more details, visit here.
Winning seven world titles in 2016, ROKA athletes achieved unmatched and unprecedented success, highlighted by Gwen Jorgensen’s win in Rio. Vicky Holland shared the Rio podium with Jorgensen, finishing third to become the first British woman to win an Olympic medal in triathlon. ROKA athletes earned titles at the IRONMAN® 70.3 World Championship (Holly Lawrence and Tim Reed) and finished the season on top of the ITU World Triathlon Series Rankings (Mario Mola Diaz and Flora Duffy).
Visit www.roka.com to learn more about the company’s growing lines of premium performance eyewear, apparel and equipment.
Please note, athletes will have freedom of choice as to what kit they wear whilst training and competing. The partnership is purely between British Triathlon and ROKA.