Click play above to watch our short video and find out about Triathlon England's new development strategy. You can watch the full presentation of The BIG Active launch below.


Triathlon England virtually launched their new development strategy, The BIG Active, on 23 September 2021. Watch the full presentation and comments from our panels.

View the presentation slides through the button below.

View Slides


Holly Woodford

Holly has spent decades working in the sport, fitness and health market and grew increasingly frustrated by the way the sport, fitness and diet industry sets women up to fail. Outdated sports clubs, thirty day quick fix diets and extreme exercise routines do not make you happier, healthier or more active she says.

Holly is passionate about helping people of all ages become more active and using technology to enable mass populations to become more physically active and nutritionally fuelled for a healthier lifestyle. Holly co-founded Her Spirit with Mel Berry in 2018 which has inspired 14,000 women across the UK to be fitter, stronger and healthier. Holly leads the development of the Her Spirit digital platform and their behaviour change modelling.

Holly has held a range of board level and senior management roles, most notably working as Executive Director at England Hockey, Head of Development at Sport England, Community Director at and Chief Executive Officer of GoPlayGo. She is a past board chair of Active Devon and a past board member of London Sports Board and Women In Sport.  

Will Roberts

Will is the Chief Operating Officer at the Youth Sport Trust (YST) and is responsible for the delivery of the development programmes for young people, ensuring that the maximum benefit for young people is realised. In former roles at YST, Will led the development of the UK School Games through a period of continuous growth and progression, including the integration of a comprehensive Athlete Education Programme which has become the hallmark of the event and influenced practice at the International Olympic Committee Youth Olympic Games.

Richard Mostyn-Jones

Richard is currently Chair of The Yorkshire Region of Triathlon England and has the responsibility of working with a passionate committee on initiatives to engage the wider community in our sport.

Richard has been involved in triathlon for over 12 years having raced across sprint, Olympic and Iron distances and has had six starts for the GB Age-Group Team and more latterly competed in aquabike, winning the European title in 2019 and recently ranked 5th at the World Championships in Holland. As a parent of three daughters, involved in triathlon, a competitor and Age-Group athlete, Richard draws on these experiences to work with the region's committee and British Triathlon colleagues to deliver an inclusive and engaging strategy to give people from all walks of life the great experience they can get from this great sport.

Hayley Lever

Hayley has been leading Greater Manchester Moving since April 2017 and, from February 2020, has combined this with a dual role as CEO at GreaterSport. For 25 years, Hayley has played a leadership role in physical activity, sport, policy and community development, and remains a committed community volunteer.

Hayley has always believed in the power of an active life for health, happiness, friendship and community, and is a passionate advocate of this agenda in culture change, system change, behaviour change work in Greater Manchester.

Leading in local government, charity, private and social enterprise sectors, Hayley has developed understanding of complex systems, from the community perspective and a strategic one. This is hugely valuable in Hayley's current role in GM, where they take a whole system approach to everything  from homelessness to health, to transport.

Phil Smith

As the Director of Sport, Phil Smith has responsibility for several areas of the Sport England business.

The sport team manages long term investments in various sporting bodies and giving the subsequent advice to achieve results. Those investments and programmes are aimed at retaining and growing the market for sports participation and helping people to enjoy the benefits of sport – whether physical, mental or social – with an emphasis on tackling inequalities.

Phil’s team also leads Sport England’s work to develop sporting talent, which helps to find and develop successful England and GB athletes and teams, working closely with UK Sport and the British Olympic and Paralympic Associations.

In addition to helping people to play sport, Sport England is striving to make the sport industry better, which covers the good governance, financial sustainability and integrity of sports bodies. Phil and his team produce guidance and advice for leaders in sport to use.

Phil also has the responsibility for the workforce directorate, covering all the different types of roles essential for the sport and physical activity industry. This includes the needs of 7 million volunteers, 1.2 million coaches and 400,000 professional staff.

Phil has always worked in sport and joined Sport England in 2008 from The Football Association, where his professional career started after Euro ‘96 as the General Secretary of the County FA in Manchester. His football career took him through various roles in the game before becoming The FA’s Head of Policy and Public Affairs, responsible for football industry policy in relation to government in both the UK and international bodies.

Helen Marney

Helen joined British Triathlon as Director of Development in November 2019 and is responsible for growing grassroots participation and engagement with swim, bike, run. Helen has led the development of The BIG Active strategy and will play a central role in working with stakeholders from across triathlon and the wider sport and exercise sector to see swim, bike, run become a central part of physical activity across Britain.

Andy Salmon

Andy was appointed to the Triathlon Scotland Board as Chair in February 2015 and the British Triathlon Board as Director Triathlon Scotland in November 2015 before being appointed CEO in November 2017.

A former Welsh Boys and Schools golfer, Andy worked previously for Scottish Golf and sits on various boards, which provides him with a broad perspective of the challenges and opportunities facing sport. As a father of two sporting children, much spare time is spent on touchlines and tracksides, definitely Andy’s favourite pastime.

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